What is a primary focus when evaluating agency effectiveness?

A primary focus when evaluating agency effectiveness is the quality of work and satisfaction of clients. This aspect is crucial because an agency's success ultimately hinges on its ability to meet client needs and expectations. High-quality work leads to satisfied clients, which can result in repeat business, positive referrals, and long-term relationships—vital elements for the agency's growth and reputation.

While the number of employees hired can indicate growth or capacity, it doesn't directly reflect the agency's effectiveness in delivering results or meeting client standards. Similarly, the physical location of the agency may impact operational logistics but doesn't determine the quality of services provided. Lastly, marketing spend is important for visibility and attracting clients, but without quality service and client satisfaction, that investment may yield little return. Therefore, focusing on the quality of work and client satisfaction provides a more holistic view of an agency's effectiveness and sustainability.