What is the main purpose of 'change management'?

The main purpose of change management is to facilitate the transition of individuals and teams to a desired future state. This involves strategically guiding employees and stakeholders through the process of change, helping them understand, adapt, and effectively transition from the current state to the new initiatives or processes being implemented. Change management addresses the human aspect of change, which includes communicating the reasons for the change, providing support throughout the transition, and ensuring that everyone is aligned with the organization's goals during the process.

This approach not only enhances the likelihood of successful implementation of changes but also supports employee engagement and reduces resistance to change. By focusing on the facilitated transition, organizations can achieve their desired outcomes while fostering a positive culture around change.

The other options, while they might be related to aspects of organizational strategies, do not capture the holistic purpose of change management as effectively as the correct answer does. For instance, merely aiming to increase profit margins or maintaining the status quo neglects the proactive and supportive nature necessary to manage change effectively. Additionally, eliminating all risks associated with change is impractical; every change inherently carries some level of risk, and effective change management involves managing those risks rather than eliminating them entirely.